Return On Relationships

I have been motivated to write this after a number of recent conversations with friends and ex-colleagues who are just starting to understand the power of effective Social Networking in a business context....... or is that "Business Networking"......?  Does it matter either way?

The recent conversations break down into broad categories, as follows:

This series of articles spotlights some of the people I respect most as experts in the Social and Business Networking space, for a variety of reasons.   This list is not exhaustive and represents my personal opinions on the characters that enrich networking for me..........

In the last of the “Essential Elements” Series, the focus is on how to maximise your Reputation in the Marketplace inside your organisation as well as outside and the impact this can have on your effectiveness and your value.

Return on Relationships is about Return on Investment, where your investment is in the time and energy it takes to build a network of positive advocates – people who like, trust and respect you, and you them.

Return on Relationships is about Return on Investment, where your investment is in the time and energy it takes to build a network of positive advocates – people who like, trust and respect you, and you them.

Return on Relationships is about Return on Investment, where your investment is in the time and energy it takes to build a network of positive advocates - people who like, trust and respect you, and you them.

Previous articles have discussed the first two Essential Elements (see below), your Personal Proposition and your Business Proposition.

As described in previous articles, Return on Relationships is fundamentally about building a network of mutual advocates, who all add value to each other - the concept of 1+1=3 on a potentially global scale. It's all about "Like, Trust and Respect", because you wouldn't refer, recommend, or do business with someone if you didn't, would you…?