The Semantic Web is specifically designed to provide contextual information to Search Engines, Adsense engines and the like, so that they can deliver better results.
This presentation has links to some excellent 3rd party YouTube content and looks at how the Return on Investment of Social Media is in creating dialogue and trusted relationships with your audience to increase advocacy and participation.
Social Media – How do I make it work for me?
I was motivated to write this blog after having very similar conversations a number of times in the last few days, so I hope this helps you if it’s all a bit bewildering.......
How to access the knowledge locked inside your organisation Most companies with more than a handful of people have a great deal of untapped knowledge that would be of great benefit to the organisation, such as key contacts in prospective clients, expertise from previous roles, etc. This knowledge could be of massive value to an organisation if it were somehow unlocked, yet few organisations make any effort to even try and unlock it, let alone making specific efforts to capture it through formal methods, or even encourage these behaviours.
The last blog took a quick look at how the Web is revolutionising the way we engage with the world around us - the way we buy things, the way we promote things, even the way the latest President of America was elected.
There’s no doubt that the Internet has revolutionised the way we conduct both our business and our social lives and, to some degree, has merged the two.
But how can you maximise the benefit of this revolution to your business?
Rob Brown is one of the world’s leading experts in business relationships, with a body of experience, resources and expertise in the realm of turning relationships into profits.
If redundancy is on your mind or you’re looking to go it alone voluntarily, or maybe you already have, but it’s not been as successful as you had planned, then networking could be the missing ingredient.
Social Networking has a number of different aspects to it – it’s not all about drinks and canapés and standing around chatting to people!
Whether you’re actively Networking for a Living at the moment, or just dipping a first tentative toe into the vast Social Networking ocean, it’s critical you understand why you’re doing it and what you want to achieve.